The Netflix UX/UI Redesign Proposal

Redefining Entertainment

The Netflix UX/UI redesign project was an ambitious endeavor taken up by our creative team to reimagine and enhance one of the most popular streaming platforms globally. Our aim was to ensure a seamless, user-centric experience that encapsulated Netflix’s vast offering while making content discovery more intuitive and enjoyable.


Phase 1: Research and Understanding

We began the project with thorough user research, mapping user journeys, and studying pain points within the existing Netflix interface. Understanding Netflix’s diverse user base was crucial for us to design a more inclusive and personalized user experience.

Taking into account the needs of different age groups, for example, we considered how to make the interface accessible and intuitive for both tech-savvy teenagers and older users who might not be as comfortable with technology. Cultural differences also played a role in content categorization and recommendation systems, ensuring that the content served would be relevant and engaging for users from different backgrounds.


By intertwining this deep understanding of the user base with our expertise in UX/UI design, we set out to redefine the Netflix user experience. Our aim was not just to solve the identified pain points, but to create an interface that was more intuitive, personalized, and enjoyable to use, elevating the overall Netflix experience for all users.

Difficulties with content discovery
Got irrelevant content
Interface was not intuitive

User Journeys

A user journey is a visualization of an individual user’s relationship with the product over time and across different channels. In this case, we traced the path from when a user first thinks about watching something, through choosing a show or movie, watching it, and then finding another. We looked at not just what users do but also their feelings and motivations at each step, and how the interface can facilitate this journey.

Phase 2: Concept Development

Our concept was to create a “Cinematic Universe at Your Fingertips.” The idea was to craft an immersive and cinematic experience for users right from their screens, with improved content navigation, intuitive search, and recommendation mechanisms, and a cleaner, more visually engaging interface than the ones before and now.


Netflix Old Interface

Netflix Actual Interface

Our Netflix Interface Proposal

Phase 3: UI Design

We reimagined the visual language of Netflix to be more engaging, dynamic, and user-friendly. We streamlined the color palette, incorporated more modern, readable typography, and devised a card-based layout system to showcase the content in a more attractive, browsable format.

Brand Color




Weight: 700 (light)
Letter Space: 7px
For titles, Subtitles and Top Csaption text.

Proxima Nova light

Weight: 400 (Normal)
For descriptions and readable text, variations on Bold for highlights.


Weight: 700 (Bold)
Letter Space 0px
For Menus with color highlight variations

Epix UI Proposal

Phase 4: UX Enhancement

For the user experience, we proposed an improved content categorization system, smartly grouped based on user behavior and trending topics. We introduced a new ‘mood-based’ search function that allowed users to find content based on their emotional state, and an advanced recommendation system that learns from viewing habits and preferences.

User Selection Experience

Dynamic Cinematic Transition

Phase 5: Prototype and User Testing

A high-fidelity prototype was created to bring our design solutions to life. We conducted user testing with a diverse group of participants, gathering invaluable feedback and making necessary refinements to ensure our redesign was not only visually appealing but also practical and easy to use.


While this redesign remains a conceptual project, it showcases our capabilities in rethinking and improving established digital platforms. The Netflix UX/UI redesign proposal represents our commitment to enhancing user experiences by marrying innovative design with deep user understanding. Through this project, we’ve shown our ability to navigate and improve even the most complex digital interfaces.